Here’s a straight-shooting article on the Best Clay Alternatives for 2025 — no fluff, just my real take after testing pretty much every B2B lead generation tool under the sun. If Clay feels too advanced, pricey, or just not your vibe, here are a few solid replacements that’ll still help you crush your prospecting.
1. ZoomInfo – The Big Dog of B2B Leads
ZoomInfo is basically the godfather of B2B leads database providers. If you want enterprise-level data and you’ve got budget to burn, this is the one.
What I liked:
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Massive database, very up-to-date
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Intent data + technographics
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Built-in workflows, CRM integrations
What I didn’t:
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Crazy expensive
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UI feels bloated
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Constant upsells
Price: $$$ (think $10k+/year, no public pricing)
Best for: Large sales teams that need depth, not speed.
2. RocketReach – Simple, Fast, and Actually Accurate
RocketReach surprised me. Super clean interface, and the contact info is actually usable. Not overloaded with features — it just works.
What I liked:
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Great email + phone number accuracy
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Filters by title, industry, location
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Enrich by domain or LinkedIn profile
What I didn’t:
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No multi-channel outreach built in
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No firmographic filters like funding, tech stack, etc.
Price: Starts at $39/month
Best for: Solopreneurs and lean B2B teams that want solid contact data fast.
3. Kaspr – Built for LinkedIn Prospecting
Kaspr is a super-slick lead generation Chrome extension that scrapes phone numbers and emails straight from LinkedIn. Great for SDRs.
What I liked:
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Works in real-time on LinkedIn
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Decent email accuracy
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Auto-sync to CRMs like HubSpot and Pipedrive
What I didn’t:
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Data quality dips outside EU
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Not great for bulk exports
Price: Starts at €49/month
Best for: SDRs who live on LinkedIn and need quick contact info.
4. LeadIQ – Solid for Contact Capture + Outreach
LeadIQ combines lead capture and cold outreach, which makes it a handy all-in-one. The LinkedIn integration is the main hook.
What I liked:
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One-click data grabbing from LinkedIn
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Built-in sequence builder
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Enrichment is fast and clean
What I didn’t:
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UI feels clunky sometimes
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Credits run out quick
Price: Starts at $75/month
Best for: Sales reps who want lead data + email cadences in one place.
5. Apollo.io – The Best All-Around Clay Alternative
Honestly, Apollo.io is probably the closest Clay alternative — but easier to use and way cheaper. It’s a full-stack B2B lead engine: data, outreach, enrichment, CRM, all in one.
What I liked:
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275M+ contacts, with filters for funding, hiring, tech stack, etc.
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Cold email automation + AI writer
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Free plan is actually powerful
What I didn’t:
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Some email verifications aren’t great
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Gets a bit laggy with large bulk lists
Price: Free plan; paid from $49/month
Best for: Growth hackers, founders, and SDRs who want serious flexibility without coding.
6. SalesIntel – Focused Data, Less Noise
SalesIntel is a solid, niche-focused tool that gives you access to human-verified contact data. It’s really aimed at those who want high-quality data with fewer duplicates or outdated info.
What I liked:
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Verified contact data = better accuracy
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Includes tech stack and firmographics
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Focus on B2B data quality
What I didn’t:
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Smaller database compared to ZoomInfo
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Limited outbound features
Price: Starts at $99/month
Best for: Sales teams who need precise data, not mass lists.
7. LeadSwift – Targeted, Fast, and Affordable
LeadSwift is a solid tool for businesses that need quick lead generation with less setup. It’s pretty direct, pulling emails and phone numbers from a variety of sources.
What I liked:
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Quick data extraction, simple to use
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Very affordable, good for small businesses
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Easy to integrate with CRM
What I didn’t:
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Lacks in-depth filters (like intent data)
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Smaller database, might not cover niche markets
Price: Starts at $49/month
Best for: Small biz owners who need leads fast and cheap.
8. LeadScrape – Budget-Friendly for Scraping
LeadScrape is more scraping than database, which I love if you’re into DIY lead generation. It’s decent for targeting local businesses and pulling lists from Google My Business.
What I liked:
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Great for scraping GMB data
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Very cost-effective
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Simple interface
What I didn’t:
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Limited features beyond scraping
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Data accuracy can vary depending on sources
Price: Starts at $49/month
Best for: Local marketers and agencies looking to scrape leads.
9. Skrapp.io – LinkedIn + Simple Lead Building
Skrapp.io does what it says on the tin: it scrapes LinkedIn profiles for email addresses. If you’re using LinkedIn for outreach, this tool will save you a lot of time.
What I liked:
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Super easy to use
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Great for pulling LinkedIn data
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Affordable and straightforward pricing
What I didn’t:
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Limited beyond LinkedIn scraping
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Doesn’t work well with large-scale lists
Price: Starts at $49/month
Best for: LinkedIn users who need an easy way to grab emails.
10. Snov.io – Lead Gen + Outreach in One
Snov.io is a great alternative if you’re looking for a combo of lead generation and cold outreach. It’s got a ton of email verification, too.
What I liked:
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Bulk email finder + verification
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Email drip sequences built in
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Affordable pricing
What I didn’t:
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Bulk email outreach features are basic
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Slightly clunky interface
Price: Starts at $39/month
Best for: SMBs and solopreneurs who want a solid, all-in-one tool.
11. GetProspect – Fast Lead Search Tool
If you’re looking for fast access to B2B contact info, GetProspect will get you there. You can filter by title, company size, location, and more.
What I liked:
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Quick, easy-to-use interface
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Accurate emails, and free credits to test
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Integrates with CRM
What I didn’t:
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Database isn’t as big as competitors
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Missing some advanced filters like intent or tech stack
Price: Starts at $49/month
Best for: Those who want to start gathering leads quickly without breaking the bank.
12. TaskDrive – Hands-Off Lead Sourcing
TaskDrive is a done-for-you lead generation service, where the team at TaskDrive curates lists for you. It’s great if you don’t have the time or manpower for prospecting.
What I liked:
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Hands-off lead generation service
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They provide highly targeted, qualified leads
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Good for B2B teams without in-house SDRs
What I didn’t:
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Pricey for small businesses
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Takes time to receive fully built lists
Price: Starts at $249/month for basic plan
Best for: Teams who want a fully managed lead generation process.
13. LeadFuze – Targeted Leads + Automated Outreach
LeadFuze is a lead generation tool that focuses on gathering and enriching contacts, plus it has outreach automation built right in.
What I liked:
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Search by keywords, industries, and more
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Automated outreach for efficient prospecting
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Lead enrichment tools
What I didn’t:
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Clunky interface at times
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Limited options for bulk email verifications
Price: Starts at $132/month
Best for: Sales teams looking to automate their lead generation pipeline.
14. Instantly.ai – Speedy Email Outreach
Instinctively, I love how fast Instinctively.ai helps you get email outreach campaigns rolling. Their AI tech helps write and schedule your cold emails, which is a big plus.
What I liked:
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Fast, efficient email outreach
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AI-powered cold email copywriting
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Built-in follow-ups to automate the process
What I didn’t:
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Limited to email outreach only
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Can feel like you’re sacrificing personal touch for speed
Price: Starts at $29/month
Best for: Salespeople who want to get through the email grind quickly.
15. Brevo (formerly Sendinblue) – CRM + Email Marketing
Brevo is a CRM and email marketing powerhouse with an emphasis on lead capture. It works really well if you’re building an email list but need basic lead data alongside that.
What I liked:
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CRM + email marketing in one
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Solid automation and campaign features
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Low-cost option for small businesses
What I didn’t:
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Not the best for hyper-targeted lead gen
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Some features are locked behind the higher pricing tiers
Price: Free plan; paid starts at $25/month
Best for: Small businesses or e-commerce brands who need CRM with email marketing.
16. Leadzai – Data Intelligence with a Twist
Leadzai is a unique tool with a focus on lead scoring and intent data. It can help you find leads that are ready to convert, which is a nice feature if you want more qualified leads than just random email addresses.
What I liked:
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Intent data = more targeted outreach
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Lead scoring feature
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Integrates with CRM easily
What I didn’t:
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Data is a bit expensive
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Still getting the hang of full functionality
Price: Custom pricing
Best for: Sales teams looking for data with deeper insights into intent and fit.
17. UpLead – Fast, Reliable, and Affordable
UpLead is a lead generation platform that provides high-quality data for B2B sales teams. It’s great for quickly finding contacts based on specific criteria.
What I liked:
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Real-time email verification
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Easy-to-use interface
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Highly accurate data (I haven’t had many bounced emails)
What I didn’t:
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Limited features in the lower-tier plans
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No multi-channel outreach built in
Price: Starts at $79/month
Best for: Teams who need high-quality leads on a budget.
18. Lead411 – Deep Dive into Data
Lead411 is another lead gen platform that focuses on data enrichment, including details on company growth and even personal triggers. It’s awesome if you need detailed company insights and decision-maker contacts.
What I liked:
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Offers intent data and trigger alerts
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High-quality leads, especially for enterprise
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CRM integration is smooth
What I didn’t:
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UI feels a little outdated
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Can be pricey for smaller teams
Price: Starts at $75/month
Best for: Sales teams targeting enterprises or needing trigger-based outreach.
19. Overloop – Sales Automation Made Easy
Overloop (formerly known as Meet Your Heroes) is a sales engagement tool that offers a variety of outreach methods in one place. It’s definitely more automation-focused.
What I liked:
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Great for automating sequences and follow-ups
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Multi-channel outreach (email + LinkedIn)
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Nice CRM integration
What I didn’t:
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Email deliverability can be a bit iffy at times
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Not as much lead database compared to competitors
Price: Starts at $79/month
Best for: Teams that need sales automation and multi-channel outreach in one platform.
20. Hunter.io – Simplify Your Email Outreach
Hunter.io is one of the easiest tools for finding email addresses. It’s simple, fast, and really useful for anyone needing emails from a company’s domain.
What I liked:
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Fast email finding tool
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Email verification is top-notch
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Free plan is solid for casual use
What I didn’t:
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Not a full lead gen tool (no phone numbers or social profiles)
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Doesn’t have robust filtering options
Price: Starts at $49/month
Best for: Small businesses and marketers who need simple email finding.
21. Coldlytics – Get Straight to the Point
Coldlytics is a lead gen tool built for outbound sales teams. It’s simple and effective for scraping leads from LinkedIn and doing targeted outreach.
What I liked:
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Focused entirely on cold email outreach
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Affordable for smaller businesses
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Targeted scraping from LinkedIn
What I didn’t:
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Limited features (no multi-channel options)
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Email data isn’t as rich as other tools
Price: Starts at $29/month
Best for: SDRs and small teams focusing solely on cold email outreach.
22. Seamless.ai – Sales Intelligence with AI
Seamless.ai is another big contender in the AI-powered lead generation space. It offers real-time contact data and leads powered by AI.
What I liked:
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AI-driven, so data accuracy is top-tier
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Real-time contact info
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Good CRM integration with Salesforce, HubSpot, etc.
What I didn’t:
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Price can get steep for full features
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Sometimes, AI is a little overzealous with data suggestions
Price: Starts at $99/month
Best for: Teams needing AI-backed leads and seamless CRM integration.
23. LeadsGorilla – A Little More DIY
LeadsGorilla is a more DIY lead gen tool. It’s pretty straightforward and good for businesses looking for lead sourcing with minimal bells and whistles.
What I liked:
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Affordable pricing options
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Decent quality leads, especially local businesses
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Simple to use interface
What I didn’t:
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Basic compared to the competition
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Lacks advanced data filtering
Price: Starts at $49/month
Best for: Small businesses or agencies that need straightforward, low-cost leads.
24. Lusha – Targeted Data on Demand
Lusha focuses on providing direct contact data for decision-makers. It’s simple, easy to use, and has browser extension integration for LinkedIn.
What I liked:
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Accurate and reliable contact info
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Great LinkedIn integration
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Fast and easy to use
What I didn’t:
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Limited data filters
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Somewhat high price for limited features
Price: Starts at $39/month
Best for: SDRs and teams who need quick access to decision-makers on LinkedIn.
25. Datanyze – Insights & Data on Companies
Datanyze focuses on technographics (data about companies’ tech stacks). It’s great for anyone targeting businesses based on the software they use.
What I liked:
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Technographic data = targeting companies by their tech stack
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Good CRM and email campaign integration
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Real-time data with continuous updates
What I didn’t:
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Not as comprehensive on lead contact details (like emails or phones)
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A bit more complex to navigate
Price: Custom pricing
Best for: Businesses that want to target companies based on the tech they’re using.
26. Dun & Bradstreet (D&B) – Enterprise-Level Data
Dun & Bradstreet (D&B) is a massive player in the data intelligence space, offering access to company profiles, credit data, and more. It’s often used for sales and marketing, especially for enterprise.
What I liked:
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Super reliable and comprehensive company data
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Focus on financials and credit scores
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Great for large enterprises and global outreach
What I didn’t:
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Can be expensive for smaller teams
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Sometimes, the interface feels like it’s stuck in the 90s
Price: Custom pricing
Best for: Large sales teams targeting high-value enterprises with deep insights.
27. UpLead – Precision and Simplicity
UpLead is a B2B lead generation tool focused on providing high-quality, real-time contact data. What sets it apart is the email verification feature, which ensures you don’t get stuck with bounces.
What I liked:
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High accuracy, thanks to real-time email verification
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Fast and easy interface
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Excellent for targeting specific industries or job titles
What I didn’t:
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A little on the pricier side
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Lacks advanced features (e.g., intent data)
Price: Starts at $79/month
Best for: Teams who need reliable, accurate contact data at a mid-tier price point.
28. Lead411 – Advanced Data for Precision Targeting
Lead411 provides a robust data platform for discovering leads, especially if you need intent data or company insights like financials or growth trends.
What I liked:
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Intent data and trigger alerts help you focus on the right leads
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Good for discovering high-value contacts
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Solid CRM integration
What I didn’t:
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The interface could use an update
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Pricey for smaller teams
Price: Starts at $75/month
Best for: Sales teams and marketers looking to target high-value leads with company insights.
Final Thoughts
If you’re searching for Clay alternatives in the lead generation world, you’ve got options galore. From simple tools like Hunter.io for quick email scraping, to powerhouse solutions like SalesIntel and Seamless.ai that bring AI-powered insights to the table, there’s something for every budget and need. Choose one based on your priorities—whether it’s email outreach, tech stack data, or targeted company info.
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